Rebrand

Ford Motor Company

Objective

‍The goal of this project was to refresh the visual identity of three distinct Ford programs designed to connect both undergraduate students and graduate-level talent, including MBA candidates, with internship and educational opportunities. The previous designs lacked a cohesive and aspirational tone, making it difficult to engage this diverse audience and communicate the value of each program.

Solution

‍A reimagined visual identity was developed across all three programs, including updated program names and a series of postcard designs. The creative approach focused on establishing an inviting, future-focused tone that would resonate with students as well as more experienced, career-driven individuals.

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