Lazy Sunday Brewing Co.

Brand Identity

Craft Brewing Company

Objective

‍Create a conceptual brand identity for a craft brewing company that captures the laid-back, sun-soaked energy of a perfect weekend. The goal was to design a playful and cohesive visual system that would stand out on shelves and resonate with casual beer lovers.

Solution

‍Developed a full identity system blending custom illustrations, warm tones, and relaxed typography. Each can featured a pun-driven beer name and distinct design, building a collectible experience that reflected the Lazy Sunday personality.

‍