Brand Identity

Ready-Made Meal Brand

Objective‍

Design a bold and rebellious visual identity for Wicked Cravings, a conceptual ready-to-eat meal brand targeting individuals who embrace indulgence without guilt. The goal was to create a unique brand that stands out with attitude, flavor, and personality.

Solution

‍Developed a logo that cleverly combines the letters ‘W’ and ‘C’ to form a fork, symbolizing culinary flair and indulgence. Along with custom illustrations that bring the brand’s bold, playful spirit to life, the visual identity blends vibrant colors and a rebellious attitude to reinforce the brand's indulgent yet guilt-free ethos.

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