Lifted Lanterns

Brand Identity

Hemp Tea Brand

Objective

Design a complete visual identity for a hemp tea brand that embodies calm, mindfulness, and cultural craftsmanship. The goal was to create a logo and branding system that reflected the brand's values of balance, authenticity, and cultural connection.

Solution

Developed a thoughtful logo that creatively combines an ‘L’ and an upside-down ‘L’ within a structured border, inspired by traditional Chinese lattice patterns. This clever design merges modern simplicity with cultural heritage, symbolizing harmony, wellness, and authenticity.

work